event / Jeddah

Experiment 1

25 February 2013 — 18 March 2013
10:00am - 5:00pm
Tashkeil, Malik Rd | طريق الملك,


Experiment 1 is a first phase of a project initiated by three graduates Kuwait University’s Architecture School; Fatma Al-Obaid, Khawla Al-Hussaini and Dalal Al-Hashash. The experiment that started four years ago, considers the local know- how and the dialogues between the designer and the craftsman as essential parts of the design process. They choose handbags as a form to express this design method. Experiment 1’s bags follow a flexible architectural blueprint that results in a certain mechanical and methodical appeal to each custom-made piece. Aesthetics are stripped down to basics, enthused and embellished, before the designers administer final quality control checks.



Maison Bo-M Galeries is the first platform to host Experiment 1 outside of Kuwait. The Experiment 1 project was exhibited from December 19th till December 31st of 2012. After the successful launch in Riyadh, The experiment 1 soft opening will be held at Tashkeil’s exquisite showroom in Jeddah on February 25th from 7:00 pm till 10:30 pm and with the exhibition to continue from February 26th till March 18th, 2013.